How It All Started

I was born and raised in Seattle, WA, where I played just about every sport growing up. But when the time came to focus on one, hockey won. That decision took me across the country to Boston, where I played for the nationally ranked Division I Northeastern University women’s ice hockey team.

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Along the way, I picked up some cool awards—including the Patty Kazmaier Award, given to the best women’s collegiate hockey player in the country. I also had the incredible opportunity to play for the U.S. Women’s National Team before finishing my pro career in the NWHL with teams in Brampton, ON, and Vancouver, BC.

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From Player to Coach & Athletic Director

After earning my Bachelor’s in Business Administration, I took a deep dive into coaching and athletic administration. I spent a few years at the University of Connecticut, getting my Master’s in Sport Management while coaching the UConn women’s hockey team.

Then came my next adventure—coaching at Boston College and recruiting top high school players.

That’s when I realized:

• The college recruiting process is overwhelming for players and families.

• A lot of talented athletes miss opportunities because they don’t know how to navigate it.

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So, I took on a new challenge as Associate Athletic Director & Girls’ Varsity Hockey Coach at Lawrence Academy—helping athletes develop their skills on and off the ice. Over three years, 15+ of my players went on to play NCAA Division I & III hockey.

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More Coaching, More Hockey

Beyond my full-time roles, I spent years coaching at:

• Local, regional, and national hockey camps, clinics, and tournaments

• USA Hockey Player Development Camps as a Head Regional Evaluator & National Camp Coach

• Selection camps for future U.S. and Canadian National Team players

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Working with elite athletes at every level gave me a full-circle perspective on what it takes to grow the game and help players reach the next step.

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Shifting Gears: Program & Operations Management in Business & Marketing

As much as I loved coaching, I was ready to take on a new challenge—one that combined my passion for sports, business, and strategy in a new way. That’s when I shifted into program, marketing, and operations management, helping brands streamline processes, scale operations, and launch impactful projects.

• Senior Project Manager, Global Brand Operations at MiiR – Led 10+ major marketing campaigns annually, improving cross-team collaboration and optimizing workflows to ensure seamless execution across creative, sales, and operations.

• Senior Project Manager, Bulletproof 360 – Managed multi-channel creative projects across print, digital, and video, boosting team efficiency by 40%+ and producing 500+ assets for product launches.

• Senior Project Manager, Mercutio – Directed e-commerce and digital marketing projects, strengthening brand strategies and improving online customer engagement for outdoor and wellness brands.

• Marketing Manager, VICIS – Helped launch the ZERO1 and ZERO1 YOUTH football helmets, leading marketing initiatives that emphasized player safety and drove adoption in the football industry.

• Director of Marketing & Communications, One Mind – Led brand strategy and partnerships to drive awareness and funding for groundbreaking brain health and mental health research initiatives.

 

Since then, I’ve continued working as a consultant and business strategist, partnering with top sports, health & wellness, fitness, and outdoor brands—from performance and recovery companies to consumer goods, apparel, and e-commerce businesses—to develop strategies, improve efficiency, and execute high-impact initiatives.

Why I Started 3sneaks

So, how did I go from player → coach → business leader → 3sneaks founder?

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At my core, I’m passionate about:
✔ Sports – Competing, coaching, and helping others achieve success.
✔ Health & performance – From training and nutrition to mindset and recovery.
✔ Helping others grow – Whether it’s athletes, teams, or businesses, I love seeing people succeed.

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3sneaks is the perfect blend of everything I love—supporting athletes, teams, and organizations through coaching, strategy, and business development.

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Let’s Connect!

Enough about me—what’s your story? If you want to chat, collaborate, or just talk hockey, reach out here!